ART73

Privacy Policy

1. Introduction & Scope of This Policy

This Privacy Policy (the “Policy”) is a legally binding document issued by Guangzhou Guangrun Cultural Communication Co.,Ltd. (the “Company”, “we”, “us”, or “our”), the registered business operator of the Li Weiguang Art Museum website located at https://liweiguang.art (Link) (the “Website”). This Policy governs our collection, use, storage, disclosure, and protection of personal information we obtain from users (the “User”, “you”, or “your”) who access, browse, or use our Website, products, and services globally.

This Policy applies to all visitors, users, and individuals who access our Website, regardless of their geographic location or jurisdiction. We confirm that our Website does not offer user account registration functionality, and all use of the Website — including submission of information via contact forms, chat windows, or order processes — does not require the creation of a registered user account.

By accessing or using our Website, you acknowledge that you have read, understood, and unconditionally agree to the terms of this Policy, including our collection and use of your personal information as described herein. If you do not agree with any part of this Policy, you must immediately cease all access to and use of our Website.

We reserve the right to modify, amend, or update this Policy at any time, at our sole discretion. All changes will be posted on this page with an updated Effective Date, and your continued use of the Website after the revised Effective Date constitutes your acceptance of the updated Policy. We recommend that you review this Policy periodically to stay informed of our privacy practices.

2. Intellectual Property Rights

As required to protect our proprietary assets, we explicitly confirm that all content, materials, and intellectual property available on our Website — including but not limited to the Li Weiguang Art Museum name, official logo, brand assets, original artwork, images, photographs, text, graphics, website design, layout, source code, software, audio clips, video content, exhibition materials, and all other creative works — are the exclusive and sole property of Guangzhou Guangrun Cultural Communication Co.,Ltd.

Our intellectual property is fully protected by applicable copyright laws, trademark laws, intellectual property regulations, and international treaties in the People’s Republic of China and all jurisdictions worldwide. No part of the Website’s content may be reproduced, distributed, modified, publicly displayed, or used for any commercial or non-commercial purpose without our prior explicit written consent. Unauthorized use of our intellectual property may result in immediate termination of your access to the Website and legal action to protect our rights.

3. Personal Information We Collect

We only collect personal information that is necessary for the purposes described in this Policy. We collect two primary categories of information: information you voluntarily provide to us, and information we collect automatically when you use our Website.

3.1 Information You Voluntarily Provide to Us

You may choose to provide us with personal information when you interact with our Website through the following channels:

Communication & Submission Data: When you fill out our contact form, send messages via our chat window, or otherwise communicate with us, you may provide your full name, email address, phone number, mailing address, and any text, images, or other content you include in your message, inquiry, or submission.
Order & Transaction Data: When you purchase our products or services through the Website, you may provide your full name, billing address, shipping address, phone number, email address, payment details (such as credit card information or other payment method data), and any additional information required to fulfill your order.
Voluntary Feedback & Content: Any other text, images, feedback, comments, or materials you choose to upload, submit, or transmit to us through the Website’s available communication channels.

3.2 Information We Collect Automatically

When you access and browse our Website, we may automatically collect non-identifiable and device-related information to enhance your user experience and improve our Website’s functionality:

Device & Technical Data: Your device type, operating system, browser type and version, unique device identifiers, IP address, language settings, internet service provider (ISP), and the date and time of your visit.
Usage & Navigation Data: Information about how you interact with our Website, including the pages you visit, the links you click, the time you spend on each page, the referral website that directed you to our Website, and other browsing behavior data.
Cookie & Tracking Data: As described in Section 7 of this Policy, we use cookies and similar tracking technologies to collect data about your use of the Website and to personalize your experience.

4. How We Collect Your Personal Information

We collect your personal information through the following verified channels only:

Directly from you: We collect information you voluntarily provide to us when you fill out our contact form, send messages via our chat window, place an order for products or services, or otherwise communicate with us directly.
Automatically during Website use: We collect device and usage data automatically when you access our Website, through server logs, cookies, and similar tracking technologies.
Trusted third-party service providers: We may collect limited information from our authorized service providers (such as payment processors, shipping carriers, and analytics providers) only to the extent necessary to fulfill your order, process your payment, or improve our Website and services. We confirm that we do not collect personal information from third-party data brokers, advertising partners, or unaffiliated sources.

5. Purposes & Legal Basis for Processing Your Personal Information

We only process your personal information for lawful, legitimate purposes explicitly outlined in this Policy. We will never use your personal information for purposes unrelated to those disclosed below, without your prior explicit consent.

5.1 Purposes of Processing

We use your personal information for the following purposes:

To respond to your communications: We use your contact information and submitted content to respond to your inquiries, feedback, questions, or requests, and to follow up on any submissions you send via our contact form or chat window.
To fulfill and process your orders: We use your transaction, shipping, and payment information to process your payment, verify your order, deliver products to you, update you on your order status, and provide customer support related to your purchase.
To improve our Website and services: We use usage data and voluntary feedback to understand how users interact with our Website, identify and fix technical issues, enhance our Website’s functionality and user experience, and develop and refine our products and services.
To comply with legal obligations: We use your personal information to comply with all applicable laws, regulations, legal processes, or government requests, including tax reporting requirements, customs compliance, record-keeping obligations, and dispute resolution.
To protect our legal rights and interests: We use your personal information to enforce our Terms and Conditions, protect our intellectual property rights, prevent fraud, illegal activity, or harm to our Website, users, or business, and to defend against legal claims.

We confirm that we do not use your personal information for any automated decision-making or profiling purposes. Additionally, our Website does not offer paid subscription content, and we will never use your personal information to send unsolicited promotional materials, marketing communications, or advertisements, as we do not conduct any promotional sales events, sweepstakes, contests, or marketing campaigns.

5.2 Legal Basis for Processing

Our processing of your personal information complies with global privacy regulations, with legal bases tailored to your jurisdiction:

For users in the People’s Republic of China: Processing is conducted in compliance with the Personal Information Protection Law of the People’s Republic of China (PIPL), based on your consent, the necessity to perform a contract with you, compliance with our legal obligations, and protection of our legitimate business interests.
For users in the European Economic Area (EEA) and United Kingdom (UK): Processing is conducted in compliance with the General Data Protection Regulation (GDPR), based on: (1) your explicit consent for specific processing activities; (2) the necessity to perform a contract with you; (3) compliance with our legal obligations; and (4) our legitimate business interests.
For users in the State of California, United States: Processing is conducted in compliance with the California Consumer Privacy Act (CCPA) (as amended by the CPRA), based on your consent, the necessity to perform a contract with you, compliance with legal obligations, and our legitimate business interests.
For users in all other jurisdictions: Processing is conducted in full compliance with all applicable local, national, and international privacy laws and regulations, based on legal bases permitted under such laws.

6. Disclosure & Sharing of Your Personal Information

We will never sell, rent, lease, or trade your personal information to third parties for their commercial marketing purposes. We only share your personal information with third parties in the limited, lawful circumstances described below:

With authorized service providers: We share your personal information with trusted third-party service providers who perform services on our behalf, only to the extent necessary to complete their contracted services. These providers include:
Payment processors, to securely process your order payments;
Shipping and logistics carriers, to deliver your ordered products;
Website hosting and maintenance providers, to operate and secure our Website;
Customer service and communication tool providers, to manage your inquiries and messages;
Analytics providers, to help us understand and improve Website usage.
All of our service providers are contractually required to implement industry-standard security measures to protect your personal information, and are prohibited from using your personal information for any purpose outside of the services we specify.
To comply with legal obligations: We may disclose your personal information if required to do so by applicable law, regulation, legal process, or government request, including to respond to court orders, subpoenas, or requests from law enforcement or regulatory authorities.
To protect our rights and safety: We may disclose your personal information to protect our legal rights, property, or safety, as well as the rights, property, or safety of our users, employees, or the public. This includes disclosing information to prevent fraud, illegal activity, or security breaches, and to enforce our Terms and Conditions.
In the event of a business transaction: If we are involved in a merger, acquisition, sale of assets, bankruptcy, or other corporate transaction, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Website before your personal information is transferred and becomes subject to a different privacy policy.

7. Cookies & Similar Tracking Technologies

Our Website uses cookies and similar tracking technologies (including pixel tags, web beacons, and local storage) to enhance your user experience, improve Website functionality, and collect usage data.

Cookies are small text files stored on your device when you visit a website, which allow the website to recognize your device, remember your preferences, and provide a consistent browsing experience.

7.1 Types of Cookies We Use

We use the following categories of cookies on our Website:

Necessary Cookies: These cookies are essential for the basic operation of our Website, and enable core functionality such as page navigation and access to secure areas of the Website. These cookies do not collect personal information for marketing purposes.
Functionality Cookies: These cookies allow our Website to remember your preferences (such as language settings) to provide a more personalized and seamless user experience.
Analytics Cookies: These cookies collect anonymous data about how you use our Website, including which pages you visit and how you interact with content. We use this data to improve our Website’s performance and user experience.

7.2 How to Control Cookies

Most web browsers allow you to manage and control cookies through your browser settings. You can choose to block, delete, or disable cookies, or to be notified before cookies are stored on your device. Please note that if you choose to block or disable cookies, some core features of our Website may not function properly, and your user experience may be limited. For more information about cookie management, visit the help section of your preferred web browser.

8. International Data Transfers

Our Website is operated from the People’s Republic of China, and all personal information we collect is stored and processed on secure servers located in the People’s Republic of China. If you are accessing our Website from outside of China, your personal information will be transferred to, stored, and processed in China — a jurisdiction that may have different privacy laws and data protection regulations than your home country.

We only transfer your personal information internationally in full compliance with all applicable privacy laws and regulations. We implement appropriate safeguards to protect your personal information during and after transfer, including entering into data transfer agreements with service providers that include regulatory-approved standard contractual clauses, and ensuring all recipients of your data implement robust security measures.

By using our Website and providing your personal information to us, you explicitly consent to the international transfer of your personal information to the People’s Republic of China as described in this section.

9. Data Security

We take the security of your personal information extremely seriously, and implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Encryption of sensitive data (including payment information) during transmission using Secure Socket Layer (SSL) technology;
Role-based access controls, which limit access to your personal information to only our employees, contractors, and service providers who need the data to perform their contracted duties;
Regular security assessments and penetration testing of our Website and systems to identify and address potential vulnerabilities;
Secure, enterprise-grade server hosting with advanced firewalls and malware protection;
Mandatory employee training on data protection and privacy best practices.

While we implement all reasonable measures to protect your personal information, please note that no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your personal information, and any transmission of data to our Website is at your own risk.

10. Data Retention

We will only retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Our standard data retention periods are as follows:

Communication & Submission Data: We retain information you provide via contact forms or chat windows for 12 months after we have fully resolved your inquiry or request, unless we are required to retain the data for a longer period to comply with legal obligations or protect our legal rights.
Order & Transaction Data: We retain your order and payment information for 7 years after the completion of your order, to comply with mandatory tax reporting, accounting, and commercial record-keeping requirements under Chinese law.
Automatically Collected Usage Data: We retain anonymous usage data for 12 months after collection, after which we either anonymize the data for ongoing analytical purposes or securely delete it.

At the end of the applicable retention period, we will either securely delete or fully anonymize your personal information. If deletion is not possible (for example, if the data is stored on secure backup servers), we will isolate the data from any further processing until deletion is feasible.

11. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information, subject to applicable local laws and regulations:

11.1 Core Rights for All Global Users

All users have the right to:

Access the personal information we hold about you;
Request correction of any inaccurate, incomplete, or outdated personal information we hold about you;
Request deletion of your personal information, subject to our legal obligations to retain certain data;
Request restriction of our processing of your personal information, where permitted by applicable law;
Object to our processing of your personal information, where permitted by applicable law;
Receive a copy of your personal information in a structured, machine-readable format (data portability), where permitted by applicable law;
Withdraw your consent at any time, where we are processing your personal information based on your consent. Withdrawal of consent will not affect the lawfulness of any processing we conducted before your withdrawal.

11.2 Jurisdiction-Specific Additional Rights

EEA & UK Users (GDPR): You have the right to lodge a complaint with your local data protection authority if you are dissatisfied with our processing of your personal information.
California Users (CCPA/CPRA): You have the right to opt out of the sale of your personal information (we confirm we do not sell your data), the right to non-discrimination for exercising your privacy rights, and the right to lodge a complaint with the California Attorney General if you believe we have violated your rights.
Chinese Users (PIPL): You have all rights outlined under the PIPL, including the right to access, correct, delete, and restrict processing of your personal information.

11.3 How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using the verified contact information provided in Section 14 of this Policy. We will respond to all valid requests within the timeframe required by applicable law (typically within 30 days of receipt). We may require you to verify your identity before processing your request, to ensure we only release data to the rightful individual. We will not charge you a fee for exercising your rights, unless your request is excessive, repetitive, or unfounded.

12. Children’s Privacy

Our Website, products, and services are not intended for children under the age of 13 (or the age of majority in your jurisdiction, if higher). We do not knowingly collect or solicit personal information from children under the age of 13. If we become aware that we have collected personal information from a child under the age of 13, we will immediately and securely delete that information from our systems. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information in Section 14.

13. Third-Party Links

Our Website may contain links to third-party websites, platforms, or services that are not operated or controlled by us. This Privacy Policy applies only to our Website, and we are not responsible for the privacy practices, content, or policies of any third-party websites. We strongly recommend that you review the privacy policy of any third-party website you visit before providing any personal information to them.

14. Contact Information

If you have any questions, comments, concerns, or requests regarding this Privacy Policy, our privacy practices, or your personal information, please contact us using the following verified information:

Company Name: Guangzhou Guangrun Cultural Communication Co.,Ltd.
Email Address: contact@liweiguang.art
Official Contact Page: https://liweiguang.art/contact-us/ (Link)
Physical Address: LI Weiguang Art Museum, No.73 North Shamian Street, Guangzhou, China
Phone Number: +86 15913124473
Business Hours: 10am – 7am (EST)